1. (noun) a message issued in behalf of some product or cause or idea or person or institution

• packaging
• promotion
• promotional material

1. (noun) a message issued in behalf of some product or cause or idea or person or institution

• ad
• advert
• advertisement
• advertising
• advertizement
• advertizing
• ballyhoo
• hoopla
• hype
• plug
• blurb
• endorsement
• indorsement
• buildup
• pitch
• sales pitch
• sales talk
• pr
• public relations
• sales promotion

1. (noun) a message issued in behalf of some product or cause or idea or person or institution

• content
• message
• subject matter
• substance

2. (noun) the quality of being open to public view

• quality

1. (noun) a message issued in behalf of some product or cause or idea or person or institution

• advertise
• advertize
• promote
• push

2. (noun) the quality of being open to public view

• public