1. (noun) blatant or sensational promotion

• ballyhoo
• hoopla
• plug

1. (noun) blatant or sensational promotion

• packaging
• promotion
• promotional material
• publicity

2. (verb) publicize in an exaggerated and often misleading manner

• air
• bare
• publicise
• publicize

1. (noun) blatant or sensational promotion

• ballyhoo
• plug